Encourage smart shopping with Klarna in 2020. Klarna was the center of news blogs and magazines talking about them affecting young adults' credit scores.
We responded with a 360 campaign as a celebration of shopping in its smoothest form. We're helping consumers to make sure they always shop for the right things for them so that they can safely avoid that dreaded feeling of purchase regret.
Our challenge was to deliver this responsible message but in a fun and original way that felt true to the spirit of Klarna.
Digital and social
With Klarna you can go through Shopping Quiz to find out what shopping personality you have.
We did an interactive quiz on Twitter, where you can take the test and get results all through using the threads.
One of the results of the quiz