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ACTIVATION IDEAS | SNICKERS

Fun and bonkers:

PR ideas for Snickers

Snickers required some fun activational ideas based on their existing strategy: "You're not you when you're hungry".

Having anything less than 4.5 stars on your Uber profile reduces your chances of a quick pick up, and just in general makes you look like a horrible person. 

 

We know you were just hungry and out of sorts, so if you dip below 4.5, we’ll offer you a Snickers on your next ride to start repairing your rating. 

It's a well-known fact that dogs are allergic to chocolate but love peanut butter. Having a dog that is out-of-sorts can be a big problem. We’ll create a special edition peanut butter Snickers that will work as a treat for your little friend. And we’ll partner up with Pedigree to bring this to market with credibility. 

Now live

Today’s fast-paced life is all about staying on top of your game while being constantly on the go. 

 

Let’s capitalize on the trend of smaller concentrated drink serves and create a Snickers energy shot - a small, concentrated shot of SNICKERS.

Young people are the future of our country. We need them to be on top of their game. Snickers know that they can’t reach their full potential on an empty stomach, so let’s create Snickers Study Zones - a branded destination for students. 

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