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The Glenlivet Global Comms

The Glenlivet is a premium brand that is looking to expand the audience from middle-aged men and die-hard whisky fans to women and young adults. We’re on the mission to make our whisky accessible for everyone while meeting the requirements of the client to stay premium.

Channels

Digital and Social,

Global Comms

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Stats

+48% overall increase in engagement rate on the global channel

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Our content has been tailored more towards a wider audience, we changed the way we look and the way we speak to look more accessible to young adults. 

+77.7%

Organic reach 

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We've picked up quickly on Bernie's mittens going viral on Twitter and here is our response to it: found a creative way of jumping on the trend without showing Bernie to avoid copyright issues.

+40.9%

Organic reach 

+46.3%

 

Increase in organic engagement

Quarterly product shoots

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Reactive content