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Creative / Art Director


Utilising Uber taxis to help save more lives

Sudden cardiac arrest is the nation’s biggest killer with only 8% of people surviving an attack. It can kill you in 10 minutes. Ambulances are not quick enough to arrive at the scene of the accident, taking on average 15 minutes to arrive anywhere in London. 

Utilise Uber taxis with Automated External Defibrillators, which are so easy to use, that even children can use them, to deliver them to the accident location.


An emergency button on the Uber app will order the defibrillator and call for an ambulance at the same time.


Then it will redirect users to the extension guide, which will show how far are both from the location.

Ads around London will be time-specific like 3 ads below, which are placed 3-4 minutes walk from each other.

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Creative / Art Director