Problem: Sudden cardiac arrest is the nation’s biggest killer with only 8% of people surviving an attack. Every lost minute reduces your chance of survival by 10%.

Idea: Use Uber taxis to save lives.

Each Uber taxi will have a defibrillator to deliver to the accident location.

An emergency button on the Uber app will order the defibrillator and call for an ambulance at the same time.


Then it will redirect users to the extension guide, which will show how far are both from the location.

Ads around London will be time specific like the ad below, which is placed in the tube escalator.

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