Who will you
Walkers are offering 24 million free restaurant meals, worth a whopping £160 million. We needed to advertise the hell out of it on social.
(The campaign was created before Covid-19)
Walkers strategy is "Too good to share". While it’s impossible to share new Walkers, enjoying your 2-4-1 free meal together couldn’t be easier. So easy you’ll share it just about anyone and everyone. With each new Taste Icons flavour as irresistible as the last, the challenge won’t be deciding whom to take for dinner, but who you’ll take next.
Instagram and Twitter
An Instagram Stories filter that tracks over your head and asks ‘Who should you take next?’, before cycling through options of whom to take to dinner next.
Tap-and-hold GIFs flipping through a huge selection of candidates to take for a meal, some serious, some playful, to help our fans decide whom to take next.
We release a series of questions that will start debates on Twitter. To settle the beef, you can invite that person for a dinner with your 2-4-1 vouchers.
We all have troubles meeting up, even celebrities talk about it on social media.
By using social listening based on keywords related to delayed catch ups, we'll send those people 2-4-1.