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Homeless is

what they are,

not who they are

WLM charity

WLM – a charity working to empower people affected by homelessness, poverty, and trauma to live more fulfilling lives.

For many passers-by, it's easy to not notice a homeless but we all forget that they all had life and homelessness doesn't define their personality. 

In a series of three outdoor ads and social executions, the distinctive quirks, likes, and dislikes of different individuals are brought to life.




Digital and social


Engagement rate



Raised in charity 

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The campaign was very welcomed by people in social, newspapers and blogs.