what they are,
not who they are
WLM – a charity working to empower people affected by homelessness, poverty and trauma to live more fulfilling lives.
For many passers-by it's easy to not notice a homeless but we all forget that they all had life and homelessness doesn't define their personality.
In a series of three outdoor ads and social executions, the distinctive quirks, likes and dislikes of different individuals are brought to life.
Digital and social
Raised in charity
The campaign was very welcomed by people in social, newspapers and blogs.