• mail copy
  • LinkedIn
  • White Instagram Icon

Homeless is

what they are,

not who they are

WLM charity

WLM – a charity working to empower people affected by homelessness, poverty and trauma to live more fulfilling lives.

For many passers-by it's easy to not notice a homeless but we all forget that they all had life and homelessness doesn't define their personality. 

In a series of three outdoor ads and social executions, the distinctive quirks, likes and dislikes of different individuals are brought to life.

Channels

OOH,

Digital and social

72.8% 

Engagement rate

increase 

£900k​

Raised in charity 

WLM1-e1575269524934.jpg
WLM_Homeless_16$_R01 copy.jpg
WLM_Homeless_12$_R01 copy.jpg
Screenshot 2020-01-28 at 14.46.28.png
Screenshot 2020-01-28 at 14.46.39.png
Screenshot 2020-01-28 at 14.46.33.png

The campaign was very welcomed by people in social, newspapers and blogs.