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Homeless is what they are, not

who they are

WLM – a charity working to empower people affected by homelessness, poverty and trauma to live more fulfilling lives – is working to grow support by making homelessness more relatable.


In a series of three outdoor ads and social executions, the distinctive quirks, likes and dislikes of different individuals are brought to life.


Homelessness is rarely out of the news – and increasingly visible on the streets. Yet for many passers-by – either because they are too busy, or simply because homelessness seems too great a problem – it’s all too easy to hurry past without engaging.

What other people and magazines said about this campaign

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